Joel Spolsky argues that ‘Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.’ – http://uxmyths.com/post/1161244116/myth-25-aesthetics-are-not-important-if-you-have-good-us

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